Specialist (Online Marketing) – Marketing & Communications

 Responsible for carrying out all aspects of online marketing through a range of different digital media, and ensure the marketing objectives and strategies are met.

Job Description:

 Overseeing online advertising campaigns, and monitoring their performance and return on investment.
 Coordinate with vendors and inter-department to deliver effective marketing campaigns, and evaluate the effectiveness of different marketing platform.
 Managing the company’s social media accounts and marketing campaigns.
 Managing the content diary for social media content.
 Writing informative and effective search engine optimized copy for the website and social media postings.
 Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
 Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
 With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
 Monitoring social media for company mentions and engaging with customers where relevant.
 Using the CRM to maximize online marketing opportunities.
 Provide writing and communication support to senior management and respond to media requests.
 Assist in maintaining the company’s corporate identity.

Job Requirements:

 At least 3-4 years previous experience in online marketing, digital services, branding and communications in casino hotel or gaming promoter.
 Solid understanding of social media and digital channel principles.
 Degree holder in Marketing, Business Management or related disciplines.
 Strong communication, presentation and negotiation skill.
 Excellent command of spoken and written English and Mandarin.
 Experience of HTML coding and Photoshop would be an advantage.
 Analytical and proactive approach to online marketing.