Responsible for carrying out all aspects of online marketing through a range of different digital media, and ensure the marketing objectives and strategies are met.
Overseeing online advertising campaigns, and monitoring their performance and return on investment.
Coordinate with vendors and inter-department to deliver effective marketing campaigns, and evaluate the effectiveness of different marketing platform.
Managing the company’s social media accounts and marketing campaigns.
Managing the content diary for social media content.
Writing informative and effective search engine optimized copy for the website and social media postings.
Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
Monitoring social media for company mentions and engaging with customers where relevant.
Using the CRM to maximize online marketing opportunities.
Provide writing and communication support to senior management and respond to media requests.
Assist in maintaining the company’s corporate identity.
At least 3-4 years previous experience in online marketing, digital services, branding and communications in casino hotel or gaming promoter.
Solid understanding of social media and digital channel principles.
Degree holder in Marketing, Business Management or related disciplines.
Strong communication, presentation and negotiation skill.
Excellent command of spoken and written English and Mandarin.
Experience of HTML coding and Photoshop would be an advantage.
Analytical and proactive approach to online marketing.